Weighted Distribution: The percentage of the total sales volume that comes from the served outlet. Let’s clear this by an example, For example, you have 10 outlets in a beat, now out of these 10 outlets if your product is present in 4 outlets then numeric distribution is 40%.
How do you find the Weighted Distribution?
Weighted Sales Distribution: Percentage of stores selling product weighted by product category store sales. (Equal to share of category sales by sellers.) Weighted Purchase Distribution: Percentage of stores purchasing product weighted by product category store purchases.
What is Weighted Distribution formula?
Standard Weighted Distribution formula: Weighted distribution = Sales volume of the category in stores which sell(stock*) a product ÷ Total Sales Volume of the category in all stores.
Why do we calculate weighted average?
The weighted average method is a tool used in classrooms, statistical analysis and accounting offices, among others. A weighted average helps the user gather a more accurate look at a set of data than the normal average alone.
How is TDP calculated?
TDP is often available right on your database but it can be calculated for a brand (or category) by summing the %ACV Distribution of the individual items that make up the brand (or category). Example: Say Brands A and B both have 200 TDPs.
What is numeric distribution in FMCG?
1. Numeric distribution percentage. This is the percentage of stores that sell an FMCG product within a given area. The value can be determined by dividing the number of stores distributing a product by the total number of stores in the zone. This number is then multiplied by 100 to obtain a percentage.
What is weighted probability?
The weighted mean is a type of mean that is calculated by multiplying the weight (or probability) associated with a particular event or outcome with its associated quantitative outcome and then summing all the products together.
What is the difference between weighted distribution and numeric distribution?
Numeric Distribution is the percentage of stores handling product. Weighted Distribution is the percentage of stores handling product weighted by product category store sales. If the weight is in value terms, then weighted distribution is the same as the value share of category sales by handlers.
What is a good TDP?
Most computers and computer parts manufacturers advertise TDP for their products. In other words, a CPU with a TDP of 65 Watts needs a cooler that can efficiently dissipate 65 Watts of heat. The TDP tells you how much heat the cooler on a chip has to dissipate when running a typical workload.
What does TDP mean?
DISTRIBUTION POINTS
TDP stands for Total Distribution Points (also known as Cumulative Distribution Points, CDP). TDPs account for both. the number of items sold (depth) as well as the weighted number of stores selling those items (breadth): TDP & %ACV or WTD DISTRIBUTION.
Why numeric distribution is important?
Numeric distribution percentage The higher the percentage of numeric distribution, the more presence a product has in stores. Nevertheless, this data should be compared to how the product is positioned amongst the competition as well for deeper analysis.
