The Southland Corporation
In 1946, the chain’s name was changed from “Tote’m” to “7-Eleven” to reflect the company’s new, extended hours, 7:00 am to 11:00 pm, seven days per week. In November 1999, the corporate name of the US company was changed from “The Southland Corporation” to “7-Eleven Inc.”
How long have 7-Eleven stores been around?
1927
7‑Eleven® started out as Southland Ice Company in Oak Cliff, Texas, 89 years ago in 1927. In 1946, with stores open from 7 am to 11 pm, the name was changed to 7‑Eleven. Stores started staying open around the clock in 1971.
Does 7/11 have a slogan?
A new full-funnel integrated campaign embraces an attitude that makes a big deal out of even the smallest of things. IRVING, Texas — 7-Eleven Inc. is introducing a new brand tagline, “Take it to Eleven,” born of the notion that the convenience store retailer has always been a brand with customer-obsession at its core.
When did the year 711 start and end?
This article is about the year 711. For the convenience store, see 7-Eleven. For other uses, see 711 (disambiguation). Year 711 ( DCCXI) was a common year starting on Thursday (link will display the full calendar) of the Julian calendar.
What is the meaning of the number 711?
711 may refer to: 711 (number), a natural number. AD 711, a year of the 8th century AD. 711 BC, a year of the 8th century BC. 7-1-1, the telephone number of the Telecommunications Relay Service in the United States. 7-Eleven, a chain of convenience stores.
When did the 7-Eleven store get its name?
It emerged with a new emphasis on food and drink, especially after the repeal of Prohibition in 1933, when beer and liquor were first offered for sale. In 1946 the stores were renamed 7-Eleven to call attention to their extended hours of operation—from 7:00 am to 11:00 pm, seven days a week.
How did the 7 Eleven Slurpee get its name?
He called it an ICEE, but when the drink concept was licensed to 7-Eleven in 1965, the company’s marketing department renamed it the Slurpee after the sound made while sipping it through a straw. 6. EVERY YEAR SINCE 2002, 7-ELEVEN HAS GIVEN AWAY FREE SMALL SLURPEES TO CELEBRATE THE COMPANY’S BIRTHDAY ON JULY 11 (7/11).
